In addition to building the sustainability report, there is growing need for the corporation to have a dedicate space to share the report with key stakeholders -- and especially its current and prospective investors. The dedicated sustainability microsite is a perfect addition to our reporting services because it creates an information and teaching resource for users and a dedicated place to learn about all of the great efforts that a company has made in reaching the critical milestone – the publication of an inaugural sustainability report.
Public access encourages the user to understand the complex concepts of the report in a more digestible way and creates interest in these subjects that can generate action. These types of microsites also create additional touch points for potential investors to view these important reports -- and see in depth a company’s true commitments in governance, environmental and social /societal matters.
- Highlighting important facts from the report – narrative and data sets, with compelling infographics to stress key results.
- Highlighting each element of the ESG ratings universe (hitting the high notes that are considered by MSCI, Sustainalytics, ISS, Bloomberg, Refinitiv, VigeoEiris, and the three major credit risk agencies, S&P Global, Moody’s, Fitch Ratings). The aim here to strive for better understanding of the company’s ESG / sustainability accomplishments.
- Connect metrics to the rest of the company’s websites and/or subsites (such as for investor relations, talent recruiting, customer interface, and other activities).
- Detailed explanation on what the report aims to do – the compelling story being told.
- Get more team member involved: the microsite could provide links to different areas of the enterprise, and the spirit of ownership and participation in the corporate sustainability journey is further encouraged.
- The microsite can accommodate effective social media feeds for wider sharing on key social media of the company’s choice.
The micro site would be at the start a 1-to-5 or up to 25-page resource that increases the value of the just-completed corporate sustainability / responsibility / citizenship report. Here is an overview of our process:
