Consumers are very interested in “what” is in their food (including additives); “how” it was prepared (“industrial farming” is a rising criticism message of activists); and “if” the food was genetically modified or pharmaceuticals were used all along the food value chain.
One issue coming into sharper focus is the use of antibiotics in the food supply– and what that means in terms of antibiotic resistance…and the rising threat to human health around the world.
“Food” is a complex subject and one of broader and fast-rising interest for consumers. There many aspects of “food” and “farming” now in focus for investors and activists – and that poses both risk and expansion of opportunity for the private and public sectors.
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