Finding a Way Forward So ESG Advocates and Critics Can Get On the Same Page

March 3, 2023

By Hank Boerner – Chair & Chief Strategist, G&A Institute

Woke! Woke!  And Anti-Woke!  The word is now an important part of the political and cultural conversation in such states as Florida, where it is becoming a vigorous political campaign cry.  Woke comes to Florida to die, the present governor eagerly proclaims. 

Where did the expression “woke” come from? Wikipedia offers us this explanation: “Woke is an adjective from African-American Vernacular English meaning [being] alert to racial prejudice and discrimination.”

Think about the impact of the tragedies of the George Floyd, Breonna Taylor, and Trye Nichols deaths and the founding of Black Lives Matter as importance pieces of the “alerts” to the Black communities across America. But woke moved to the mainstream as well. 

As the use of the term spread to a broader range of topic areas, we could say that more of the population is being “woke” — what this really is about is being “awakened” and “alert” to changes in certain areas of interest and importance in our business and personal lives.

Such as (one example) as the importance of ESG issues to asset managers and corporate leadership.  

Now, unbelievably, embrace of ESG in Corporate America and the financial markets is a “woke” thing  – something to be feared, says the governor of the Sunshine State.

The increasing awareness of the importance of ESG material issues accounts for the shift in focus beyond just the reported financial results by fiduciaries to consider an ever-widening range of corporate governance, environmental and societal issues. (Of course now including diversity, inclusion, equitable treatment for all stakeholders.)

Consideration of ESG is now a fundamental part of asset management and fiduciary duties in the U.S. and in Europe.  But — there is growing opposition to the success of sustainable investors (like asset managers embracing ESG.)  Really. 

We’ve been sharing news and perspectives about ESG and woke and the attacks by certain Red states attacks on both ESG and woke; these are strawmen for public sector leaders who now target and punish those asset managers adopting ESG analysis and methodologies in their management of clients’ assets.  

The issue now is front and center in the halls of Congress as well. 

The encouraging news there is that state pension fund managers are pushing back, recognizing that in their states ignoring ESG issues will cost their fund (with lower returns on investment). 

In the Harvard Business Review, Two authors put many of the issues in perspective for us as they offer possible solutions to rescue ESG from the Culture Wars. They are well versed in the many aspects of ESG, sustainable investing, and corporate sustainability.

One is former Harvard B-school professor Robert Eccles (now visiting professor of management practice at Said Business School, and a lifelong Democrat) and, Daniel Crowley, a long-time GOP leader who served as general counsel to House Speaker Newt Gingrich and who now leads the global financial services practice as K&L Gates LLP.

Bob Eccles is a founder of the Sustainable Accounting Standards Board (SASB); Daniel Crowley lead government relations efforts at the Nasdaq Stock Exchange and National Association of Securities Dealers (NASD). They speak about ESG from a deep and varied background in financial, business, research, and public policy.

A few highlights of their shared perspectives in the HBR piece:

• The planned congressional hearings on ESG presents opportunity to put facts on the record and begin the process of working toward a bipartisan consensus to take the “political passion” out of ESG discussions. (The 2024 president and congressional contests are just getting underway.)

• The key will be to bring ESG definitions back to an original intention, “as a means for helping companies identify and communicate to investors the material, long-term risks they face from ESG-related issues”.

• Climate change is such a risk; fossil fuel companies for whom future revenues would be greatly reduced if governments start to tax carbon.

• For capital markets to properly allocate capital, investors need companies to disclose material investment risks. ESG, they write, is simply about identifying material risk factors that matter.

• The coming House hearings on ESG could be political theater — or a learning opportunity to clarify what ESG is/isn’t.

This HBR feature article is compelling reading for those on both sides of the ESG equation, for both ESG advocates and critics. Framing the hearings as explorations of not about being “woke” but on the importance of materiality is the way forward, the authors posit.

We urge your reading and sharing of Bob Eccles’ and Daniel Crowley’s enlightening perspectives.

It is unfortunate that the U.S. Culture Wars now drag anti-ESG views into the vital conversations and political theater about addressing the climate change crisis.

The team at G&A Institute will continue to monitor and share top-line results with you as these vital conversations (and shouting matches) focus on the importance of ESG. 


The Harvard Business Review article for your reading – tune in to the “hopes” and solutions of the authors:

Rescuing ESG from the Culture Wars (Harvard Business Review)

https://hbr.org/2023/02/rescuing-esg-from-the-culture-wars


Who Do the Editors of Harvard Business Review Rank Among the World’s Top 100 Performing CEOs?

By Hank Boerner – Chair & Chief Strategist – G&A Institute

If you are a regular reader of these commentaries you will know that there are frequent references to the Harvard Business Review, the Harvard B-School, and prominent Harvard-affiliated voices.

The “HBR”, packed with management best practices content, is well-read by U.S. and global corporate leaders (circulation was beyond 300,000 [paid subscribers] in 2018 with more than 7 million unique visitors accessing content each month).

The magazine publishes an annual list of “The World’s Top Chief Executives”. The rankings, HBR editors explain, relies on objective performance measures over the CEO’s entire tenure, and are not rankings relying on short-term metrics or subjective evaluations.

Important:  Since 2015 the rank is based not only on financial performance but also on the CEO’s companies’ ESG ratings.

Weighted ESG scores has accounted for 20% of each of the CEO’s ranking – and for 2019 rankings, this was increased to 30%.

As a result, Jeff Bezos of Amazon — the top CEO in the rankings since 2014 – was dropped in 2019 rankings because of the company’s low ESG scores.

ESG – Sustainability…matters!

The ESG data providers assisting the Harvard Business Review staff with rankings are Sustainalytics, now owned by Morningstar, and CSRHub.

Keep in mind well-regarded ESG / sustainability academics are part of the HBR ecosystem: George Serafeim, Robert Eccles, John Elkington, Andrew Winston, and others.

The 2019 rankings were:

#1 position, Jensen Huang of NVIDIA (classified as an IT firm, U.S.A. headquartered.
#2 – Marc Benioff, Salesforce, IT, U.S.A.
#3 – Francois-Henry Pinault, Kering, Consumer Goods, France.
#4 – Richard Templeton, Texas Instruments, IT, U.S.A.
#5 – Ignacio Galan, Iberdrola, Utilities, Spain

The story and 2019 list are available here: https://hbr.org/2019/11/the-ceo-100-2019-edition

These days we’re watching for the HBR Top 100 CEO list for 2020 – Stay Tuned!

The Media – And Sustainability & CR Thought Leadership, For Both Topic-Focused and Mainstream Media Coverage

by Hank Boerner – Chair, G&A Institute

The “media” that we choose to get our news, commentary, research results, even crossword puzzles, movie reviews, the latest scientific papers and maybe information about what our friends are up to (such as “social media”) are usually self-selected.  

We tune in to what we want to read or watch or listen to…for information / education / entertainment…and it also helps to define us in many ways.

So here at G&A Institute as we broadly monitor for content related to both our day-to-day and long-term focus areas (the list of topics and issues is long), when we see these things pop up in “not-the-usual places,” we are cheered.

This weekend, for example, we picked up on the following, which were encouraging in that senior management publications are read beyond the folks involved in sustainable investing and corporate sustainability or ESG issues and topics.

In Focus:   MIT Sloan Management Review

This is the publication of the prestigious Massachusetts Institute of Technology’s MIT Sloan School of Management.  “Share Your Long-Term Thinking” was one feature article. Companies need to be more forthcoming about their strategies for long-term value creation when they communicate with investors — especially about ESG issues, write authors Tim Youmans and Brian Tomlinson.

Their observation is that over the past five years, CEOs have faced mounting pressure to produce short-term profits. CEOs do think about the long-term, have long-term plans (detailed and extensive) and these typically are closely held.  Result: corporate strategy and practice are not captured in investor communications.

They then offer six reasons why long-term plans should be disclose and how to do that.  One of these is to help investors understand ESG issues through the eyes of management — because a majority of investors see ESG factors as financially material and expect sound management of material ESG factors to deliver better performance over the long-term. 

Tim Youmans is engagement director for Hermes Equity Ownership Services and Brian Tomlinson is research director for the Strategic Investor Initiative at CECP.

They conclude for the magazine’s audience (aimed at corporate executives and senior managements in the main): “The long-term plan is a new tool in the regular sequence of periodic corporate-shareholder communications and represents an unprecedented opportunity for leading companies and investor together to drive sustainable value creation and help to clarify the role of the corporation in a sustainable society.”

That is not all for the MIT Sloan Management Review audience in the Spring 2008 issue.

“Why Companies Should Report Financial Risks From Climate Change” is another feature — this from Robert Eccles and Michael Krzus.  They  focused on the Financial Stability Board’s Task Force on Climate-related Disclosures [recommendations].

“Investors and the rest of the world is watching to see how companies will respond to the TFCD recommendations” — the ask here is that company managements will expand their disclosure to report on the risks and opportunities inherent in climate change in such documents as the 10-k.

Boston Common Asset Management LLC and ShareAction organized a campaign with institutions representing US$1.5 trillion in AUM participating to pressure financial institutions (especially banks) to implement the recommendations.

Companies should follow the recommendations, authors Eccles and Krzus argue, because this could lead to evolving better strategies to adapt to climate change — and be able to explain these strategic moves to the their investors.

They focus on the oil and gas industry, looking at disclosures in 2016 by 15 of the largest industry firms listed on the NYSE.  A few have made good progress in adhering to the TCFD recommendations (so there is not a “blank slate”); there is work to be done by all of the companies in enhancing their disclosures to meet the four top recommendations (in governance, strategy, risk management and metrics and targets areas).

Their article is an excellent summation of the challenges and opportunities presented for such companies as BP, Chevron, ExxonMobil, Sinopec, Statoil, Total, and others in oil & gas.

Bob Eccles is a well-known expert in corporate sustainability and sustainable investing and is visiting professor at Said Business School at the University of Oxford. Mike Krzus is an independent consultant and researcher and was a Fellow of G&A Institute.

Wait, there’s more!

The magazine’s columnists had important things to say as well.

Kimberly Whitler and Deborah Henretta penned “Why the Influence of Women on Boards Still Lags,” applauding the rise of the number of women on boards and offering two important criticisms — the growth rate is slowing and boards do that do have female members often limit their influence.

Although there are measurable positive results of female board inclusion — they cite Return on Equity averaging 53% higher in the top quartile than in the bottom — women still are not making more rapid inroads with fewer reaching the most influential board leadership positions, even with more women on boards than 10 years ago.

The authors set out ways for making more progress in board rooms.  And they advise: “For real, lasting change that wins companies the full benefits of gender-diverse decision-making, boards need to look beyond inclusion — and toward influence.”

Kimberly Whitler is assistant professor of business adminstration at the University of Virginia’s Darden School of Business; Deborah Henretta is an independent board director on the boards of Dow Corning, Meritage Homes Corp, NiScource Inc and Staples (she was a Proctor & Gamble executive).

There is much more for executives and board members in the issue, which has the overall theme of: “In Search of Strategic Agility – discover a better way to turn strategy into results.”

The content we outlined here is powerful stuff (our own technical term) to crank into corporate strategy-setting, and savvy execs are doing just that, as we see here at G&A as we pour through the more than 1,500 corporate reports we analyze each year with titles such as Corporate Sustainability, Corporate Responsibility, Corporate Citizenship, Corporate Environmental Sustainability, and more.

And so it is very encouraging when we wander beyond the beaten path of reading the reliable staple of sustainability-oriented and CSR-oriented media to see what the senior management thought leadership media are doing!

We recommend that you read through the Spring 2018 Strategy magazine from MIT Sloan.  Link: https://sloanreview.mit.edu/