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We Americans are fond of putting specific age cohorts in neatly assembled descriptors — the Silent Generation; the Greatest Generation; the Baby Boom Generation; Gen X and Gen Y. Now in focus: The Millennial Generation, fast approaching the vaunted celebrity status of the post-WW II Baby Boom Generation. You’ll recall The Boomers were born in years 1946 to 1964 and were some 77 million American women and men in total. For many years this population cohort dominated trends in education, business, popular culture, entertainment, politics, investing, and other societal activities. Now we have a new dominant force coming to leadership in those categories. The Millennials are considered to be the last generation of the 20th Century, those born between 1982 and 2004 — estimated at 76 million people, according to demographic experts Howe and Strauss. (Time magazine puts the dates as 1980-2000; The New York Times, 1976-1990. Whatever the exact years, this is the generation that will dominate at least the first half of the 21st Century.) Even now, the Millennials are said to be outnumbering the number of Boomers in the workforce of 2017 — they are wielding tremendous influence on “work in America.” What about their investing and wealth building activities? The Morgan Stanley Institute for Sustainable Investing has some guidance for us in the findings of their recent look at 1,000 individual active investors — the Institute’s MS Sustainable Signals survey. Highlights: 75% of all those surveyed and 86% of the Millennial investors surveyed think of themselves as interested in sustainable investing. The first MS Institute survey was in 2015; the findings were similar to the 2017 attitudes. But, the 2017 survey found a significant increase in those Millennials responding as “Very Interested”, which rose from a level of 28% two years ago to 38% in the recent survey round. This, the Morgan Stanley Institute surmises is at least partly responsible for the spike: in the U.S., sustainable, responsible & impact investing between 2014 (established by US SIF survey at US$6.57 trillion in AUM) grew to $8.27 trillion in 2016 — a dramatic, 33% growth rate.. Audrey Choi, Chief Sustainability Officer and Chief Marketing Officer at Morgan Stanley says: “As widespread attention to sustainability continues to increase, consumers and investors alike are now more than ever factoring sustainability issues into their investment decisions.” Note that Morgan Stanley Institute for Sustainable Investing “…works to drive scalable investment solutions that seek to deliver positive social or environmental impact alongside the market-rate returns clients expect…” To think about: In a commentary on TechTarget “WhatIs.com”, the author said: “Millennials are concerned about social justice and will not support institutions that they see in conflict with social and economic equality. As such, Millennials are exerting their influence on the world around them…” Morgan Stanley Institute for Sustainable Investing is helping to chart that effect in the capital markets. Top Stories This Week… Millennials Are Driving Global Sustainable Investment About Sustainability: Progress Is Being Made – We See Forward Momentum! CFOs and sustainability—a growing relationship Which American cities are the most sustainable? How collaboration inspires sustainability heroes Business Stepping Up: The Principles of Sustainable Management Source: Sustainable Brands – We simply cannot measure things in old ways when the things we’re trying to measure are entirely new. New constructs usually call for new metrics. Executive Perspective: Poor Sustainability Standards In Livestock Risk Health And Wealth Of All Of Us How France is stealing the show on sustainability Our Focus This Week on A Range of ESG Topics & Issues — Things to Think About.. Wildfires across southern European amid scorching heatwave – in pictures Sierra Club sues U.S. Energy Department over power grid study Socially-Responsible Investing: Earn Better Returns From Good Companies July Was the 2nd Hottest Month in Recorded History Five Crucial Skills We’ll Need to Actually Fight Climate Change The world’s largest floating solar farm is producing energy atop a former coal mine The U.S. economy is “broken” — here’s the proof
News for You From the Corporate Sector -Both Positive & Negative Molson Coors Announces New Sustainability Goals, Aims for Zero Waste to Landfill by 2025 Eastman Issues 2017 Sustainability Report Cooper Tire releases 2016 Global Sustainability Report Schnitzer Announces Fiscal 2016 Sustainability Report Carnival Corporation Launches Sustainability Website, Releases 2016 Sustainability Report Wells Fargo Shakes Up Board After Second Scandal Reignites Criticism Costco owes Tiffany more than $19 million for selling counterfeit rings German green group to pursue diesel bans as agreed steps inadequate UBER SETTLES WITH FTC AGAIN, THIS TIME OVER 2014 PRIVACY BREACH Bayer-Backed Health Startup Medopad Raises Funds With UBS Hyundai plans long-range premium electric car in strategic shift News & Opinion: Asset Managers, US Pension Funds, Sovereign Wealth Funds Norway’s SWF falling short on sustainability, says think tank Vanguard seeks corporate disclosure on risks from climate change US Ramps Up Criminal Investigation into Malaysia’s 1MDB Scam GCC Sovereign Wealth Funds: Challenges, Opportunities, and Issues Arising from Their Growing Presence on the Global Landscape State pension fund divestment policies leave Californians another day older and deeper in debt Trump Administration News… Affecting Directions on Governance, Sustainability & Climate Change Trump Administration Takes Key Step To Rolling Back Auto Fuel Standards Trump Signs Order Rolling Back Environmental Rules on Infrastructure
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Millennials and Sustainable / Responsible / Impact Investing — A New Force To Be Reckoned With!
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