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| How Valuable is Your Brand — and What Are You Doing to Enhance the Brand Through Your Company’s Sustainability Journey? And how much value might your enterprise be “losing” in untapped brand value? Hmmm…Some of the most popular — and valuable — brands in the world are housed under the big umbrella of Unilever (and consider that the Anglo-Dutch parent company name itself is a valuable brand). Think Unilever brands: Dove (soap); Hellmanns (mayo); Lipton(tea); Breyer’s (ice cream); and Ben & Jerry’s (one of the great pioneers in CSR and purveyors of iconic ice creams).In results announced in January, Unilever said its sponsored international survey results revealed these top lines: (1) today a third of consumers are buying from brands based on their social and environmental impact; and (2) there’s a billion Euros opportunity now for brands that make their sustainability credentials more clear to the marketplace.The company said in announcing results: “As well as confirming the public’s high expectations of brands when it comes to having a positive social and environmental impact, the study’s findings uncover an unprecedented opportunity for companies to get it right. More than one-in-five people surveyed said they would actively choose brands if they made their sustainability credentials clearer packaging and in marketing.” This represents a potential untapped opportunity of almost one trillion Euros out of a 2.5 trillion euro total market for sustainable goods. Wow! Looking at this, Jake Dubbins, savvy CEO of the London-based media/ad firm, Media Bounty, was moved by the results to offer his own views on “brands, and the multinational companies that own most of them.” He looks at the actions of Unilever, Tesla, The Body Shop, Energizer, and other brand marketers. Says Dubbins: “…there’s a huge shift taking place…effectively positioning your brand as sustainable…you’ll be well placed to tap into the emerging markets across the globe who are now leading the way in sustainability…” Jake offers us more of his expert perspectives on why the most “sustainable” brands enjoy clear competitive advantage (and “top tips for success”) in his post on The Drum. That’s our Top Story for you this week: Top Story Research for Unilever shows that brands are missing out on £820 billion by not pushing sustainability
Sustainability Topics & Issues in Focus An Italian Coffee Giant On The Future Of Sustainability Why Paris 2024 promises record sustainability wins Automakers Tout Sustainability, But Want to Roll Back Emissions Standards The sustainability of ecommerce packaging is in question Source: GreenBiz – Around the globe, we are facing unprecedented sustainable business issues. From resource constraints and scarcity to the unpredictable forces of climate change, rising income inequality and public expectations, businesses of all… Why the time is right to chart a new sustainability course Source: Energy Management Today – The interrelated goals of predicting energy requirements and cutting costs will continue driving the sustainability and energy management software market through 2022, according to a study available from Persistence Market… On the Corporate News Front: Heineken couples sustainability and financial reporting as emissions tumble Source: Just Means – Monsanto Company today released its 2016 Sustainability Report, Growing Better Together. Highlights include Monsanto’s actions to help mitigate and adapt to climate change through collaborative efforts, the advancement of its… Source: Packaging Digest – It’s not every day you get to hear packaging executives at Amazon talk about sustainability in packaging for ecommerce. And that is just one headliner of many scheduled for the SustPack 2017 conference… News/Updates on ESG Issues & Players Exxon’s New Chief Endorses Carbon Tax to Combat Climate Change Red State America Acts on Climate Change–but Calls It Other Names Investing in disaster resilience now ‘mission critical’ for business US household energy spending hits 50-year low
Institutional Investor Updates: News About Asset Managers, US Pension Funds, Sovereign Wealth Funds Fulfilling sovereign wealth funds’ promise 4 Biggest Hints Hidden in the Fed’s Meeting Minutes Can CalPERS influence how the Dakota Access Pipeline is built
Commentary for You from G&A Institute via Sustainability Update Blog News From the Sustainability Front as The Trump White House Makes Controversial Moves on ESG Issues — Actions and Reactions Quo Vadis, The Peoples’ U.S. EPA — Where Now in the Trumpian Era? In the American West & Midwest: Coal-fired Electricity-Generating Plants to Close Sign up to be notified as we post new content to the G&A blog here. The Trump Team — And Potential Impacts on Sustainability Pruitt to EPA employees: ‘We don’t have to choose’ between jobs and the environment Execs say Trump is good for US business Trump Eyes Easing Obama Rules for Sprawling Pipeline Network Thousands of emails detail EPA head’s close ties to fossil fuel industry
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G&A Institute Sustainability Update™ Quo Vadis, The Peoples’ U.S. EPA — Where Now in the Trumpian Era? In the American West & Midwest: Coal-fired Electricity-Generating Plants to Close _________________________________________
Missed the G&A Institute webinar with guests Robert Dornau of Robeco SAM Group (managers of the DJSI) and Evan Harvey, Director of CSR for NASDAQ…on “Why your company should respond to the RobecoSAM CSR questionnaire this year?” you can access the archived recording and slides here. _________________________________________ Governance & Accountability Institute Featured Service _________________________________________ Governance & Accountability Institute Research Download G&A’s “Sustainability – What Matters” Research Report.
_________________________________________ GRI’S USA, UK & IRELAND G&A Institute is the exclusive Data Partner for the Global Reporting Initiative’s (GRI) in the USA, UK and Republic of Ireland. We identify, receive, collect, analyze, database, and communicate about every report issued in any of the 3 countries. Over the past 6+ years, G&A analyzed 6,000-plus sustainability reports in this pro bono role and databased 100+ important data points for each report.
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Navigating the way to sustainability… Copyrights for other providers are noted where appropriate. Please credit the source if quoted. |
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The Sustainability Highlights eNewsletter is prepared by Governance & Accountability Institute, Inc. based on continuous monitoring of trends and developments in Sustainability and ESG. Governance & Accountability Instiute is the “Sustainability Headquarters™” for clients in the corporate, investment, public and social sectors. Based in New York, G&A is a for-profit consulting organization providing a range of value-added strategies, services and resources related to ESG & sustainability to clients in the corporate and capital markets communities. For G&A’s full range of services, click on each of the links below:
For more information, contact Governance & Accountability Institute, Inc. |
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How Valuable is Your Brand — and What Are You Doing to Enhance the Brand Through Your Company’s Sustainability Journey?
March 2, 2017
SDG Alignment Analysis and Strategic Advice
