Hiring? Most Likely The Newbies Will Be Millennials -- Is Your Workplace Ready -- Is Your Company a Sustainability Standout?

Hiring? Most Likely The Newbies Will Be Millennials -- Is Your Workplace Ready -- Is Your Company a Sustainability Standout?

The Millennial Generation -- that's men and women born in the years 1982 to 2004 (according to researchers Neil Howe and William Strauss).  This generation's members are ages 17 to 35, and now said to be outnumbering the previously dominant cohort of the Baby Boomers in the workplace (BBers were born 1946-1964, some 77 million in all).

Consumer product marketers of course want to know what the Millennials value, what they are interested in, what information they need, what motivates to shop and buy.  And just as important and maybe more:  employers want to know more about the Millennials as they recruit them and bring them into their corporate culture. And keep them there!
One of the more long-lasting, familiar brands in Corporate America is Rubbermaid Commercial Products (RCP).  The company commissioned a report by Lightspeed to determine the attitude of Millennials and the relationship of corporate and brand values and corporate sustainability to them, in terms of recruitment -- and workforce retention.

The resulting report:  Recycling in the Workplace: A Millennial View.  One important conclusion of the study:  To attract and maintain new employees, companies will be required to surpass the status quo and get serious about putting sustainability strategies into action. 90% of the generation, the authors concluded, identified sustainability as a crucial consideration when making career moves.

Sustainable Brands published highlights of the study -- see our Top Story for more details.

And -- if you have recruited members of the Millennial Generation, point them towards the Governance & Accountability Institute education courses to help them get up to speed quickly on sustainability, corporate responsibility, sustainable investing and related topics.  There's more information on these offerings here:  http://www.ga-institute.com/training.html

Top Stories This Week...

New Study Cites Sustainability as Top Priority for Millennial Workforce
(Tuesday - April 11, 2017)
Source: Sustainable Brands - According to a new study by research body Lightspeed on behalf of Rubbermaid Commercial Products (RCP), a brand’s commitment to sustainability — or lack thereof — is an important concern for millennials and one which will...  

And there is much more information of value in the Wikipedia definitions of Millennials and other generations (Gen X, Gen Y, BBers, and more): https://en.wikipedia.org/wiki/Millennials


Sustainability Trends, News & Issues in Focus

The universal challenge of sustainability: UN assistant secretary general visits Lehigh
(Monday - April 10, 2017)
Source: Brown & White - “We live in a world that is dominated by externalities,” Harris said. “You can pollute as you produce for profit, but you don’t have to pay for that pollution.”

14th Annual Consumer Report - 2016 State of Sustainability in America
(Tuesday - April 11, 2017)
Source: Yahoo Finance/PR Newswire - LONDON, Over 135 pages of new research on consumer need states, attitudes, usage, and opportunities including data, charts, graphs, analysis, and commentary! An annual consumer research study devoted to understanding consumer...

Staying the Course: Business Bolsters Sustainability Through Innovation
(Wednesday - April 12, 2017)
Source: 3BL Media - There is no doubt that last week’s Executive Order to repeal the Clean Power Plan sent many in the sustainability community reeling. In the midst of this chaos, companies are now either re-evaluating their strategy or...

The power of sustainability information
(Wednesday - April 12, 2017)
Source: Eco Business - The launch today of S-Ray, a new tool that allows anyone to monitor the sustainability of thousands of the world’s largest companies, marks the latest development in how the availability of data can be harnessed for good.
What’s the purpose of sustainability? Relevance and resilience
(Thursday - April 13, 2017)
Source: Telegraph - A new industry dedicated to sustainability, with its own language, processes and metrics, has emerged to provide a veneer of certainty to a wholly ambiguous set of issues

Is Sustainability Sustainable in the Age of Trump?
(Thursday - April 13, 2017)
Source: Monga Bay - For Americans who care about sustainability, it’s been three long, tough months. It started in January with two executive orders lifting financial and environmental restrictions on oil and coal companies. Then came the...

A Look at Farms & Fields - Sustainable Agriculture

What is sustainability in agriculture?
(Monday - April 10, 2017)
Source: AG Week - The marketing power that the word sustainability wields in society today is somewhat mind boggling, especially when it is centered around the world of agriculture.

What does ‘sustainability’ mean to a peanut farmer?
(Wednesday - April 12, 2017)
Source: Southeast Farm Press - Defining the word ‘sustainability’ is much like defining ‘happiness.’ The meaning depends on whom you ask and maybe when you ask them. For peanuts, however you define the word, the story starts in a field on a farm.

Progress in Sustainable Agriculture Must be Supported
(Tuesday - April 11, 2017)
Source: UC Food Observer - While federal support for sustainable agriculture is significantly at risk, public enthusiasm is at an all-time high. Now is the time for farmers, researchers and experts in the field to build a rallying cry for maintaining and...

Focus on ESG Topics & Issues

There is still time to reverse some of the worst effects of global warming
(Tuesday - April 11, 2017)
Source: Quartz - In a study published in Nature Climate Change, British scientists find that, if we start cutting emissions soon, we could reverse some of the worst effects of global warming.

Senior management still failing to set the right tone on business ethics
(Wednesday - April 12, 2017)
Source: FX-MM - Despite sporadic progress in tackling bribery and corruption across Europe, the Middle East, India and Africa (EMEIA), 51% of respondents to the biennial EY EMEIA Fraud Survey still perceive the problem to be widespread in their...

Anticipating hazards from fracking-induced earthquakes in Canada and US
(Thursday - April 13, 2017)
Source: Phys.org - As hydraulic fracturing operations expand in Canada and in some parts of the United States, researchers at the 2017 Seismological Society of America's (SSA) Annual Meeting are taking a closer look at ways to minimize hazards from...

The death of diesel: has the one-time wonder fuel become the new asbestos?  
(Thursday - April 13, 2017)
Source: The Guardian - Diesel was the dream fuel, promoted by governments and the car industry as a cheaper way to save the planet. Then the cracks started to appear

Sponsored Message

News & Opinion: Asset Managers, US Pension Funds, Sovereign Wealth Funds

Tesla Lost $674 Million Last Year While GM Made $9.4 Billion: So Why Is Tesla Worth More?
(Wednesday - April 12, 2017)
Source: Motley Fool - But c'mon: GM sold 10 million vehicles last year. (An all-time record for the General, by the way.) And under CEO Mary Barra, GM has been putting up big profits with good margins: GM earned $9.4 billion-with-a-b in net income on...

CalPERS says divesting from border wall, Dakota pipeline could hurt taxpayers
(Thursday - April 13, 2017) Associated Profiles : California Public Employees’ Retirement System (CalPERS)
Source: The Sacramento Bee - Leaders at CalPERS are voicing concerns about a set of bills in the Legislature that would compel that $310 billion pension fund to divest from politically unpopular projects, such as President Donald Trump’s proposed... </b">

How democratic process can help sovereign wealth funds
(Tuesday - April 11, 2017) Associated Profiles : Future Fund (Australia)
Source: investmentmagazine.com.au - In Australia, the $127 billion Future Fund is likely to feel the heat of increased citizen engagement as it grows. The former chair of the Future Fund, David Murray – who was on the event panel with Cummine – said the...

From the Corporate World -- News for You

JetBlue Releases SASB-Approved Sustainability Report for 2016
(Wednesday - April 12, 2017)
Source: Sustainable Brands - American airline JetBlue has released the results of its annual environmental and sustainability report, which highlights the company’s achievements in 2016 and outlines how it plans to continue to integrate long-term...

Trump Administration News... Affecting Sustainability and Climate Change

Trump: We're 'keeping some' of Dodd-Frank
(Wednesday - April 12, 2017)
Source: the Hill - President Trump all but ruled out a full repeal of the Dodd-Frank Act on Tuesday, as Republicans prepare to make major changes to the sweeping post-recession banking regulation law.

Earth Day in the Age of Trump
(Wednesday - April 12, 2017)
Source: The New Yorker - Next week, millions of Americans will celebrate Earth Day, even though, three months into Donald Trump’s Presidency, there sure isn’t much to celebrate.

Latest polls: Trump's environmental agenda on collision course with voters  
(Thursday - April 13, 2017)
Source: EDF.org - A Quinnipiac University poll conducted just 73 days into his presidency shows that 61 percent of voters nationwide disapprove of Trump’s handling of the environment – more than twice as many voters who approve.

At-risk countries worry what 'America first' means for climate change
(Thursday - April 13, 2017)
Source: PRI.org - So while President Trump sees the reversal of many Obama-era efforts to slow climate change as providing an economic boost to the US, former President Tong sees it as an existential threat to his entire country.



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